SENAVIA
THE TURKISH SELLER'S EU JOURNEY

Three typical EU scenarios for Turkish sellers.

Marketplace launch, channel expansion, and moving to your own brand — the three stages we see most often in a Turkish seller's EU journey. Yours starts close to one of them and then adapts to your product.

Senavia is a young EU operating partner — our first signed cases will publish as they ship. Until then, these three scenarios show how we'd build an operation for sellers like you, at the level of scope, timeline, and outcomes.

01

Marketplace LaunchTurkish seller goes live on Allegro + Amazon.de

For

Turkish e-commerce seller without an existing EU entity, ready to launch on Allegro and Amazon.de with a validated product.

Scope
  • Polish EU legal entity — Sp. z o.o., KRS, NIP, REGON
  • Compliance stack — OSS VAT, GPSR economic operator, KSeF e-invoicing
  • Allegro Smart! shop setup + listing operation
  • Amazon.de account + Pan-EU FBA activation
  • Stripe EU + 3PL integration (Poland-based fulfillment)
What you get
  • Live sales on Allegro + Amazon.de
  • Day-to-day operation run by a Turkish-speaking team
  • One legal entity, one report, one contract
Typical timeline
Contract to first order ~8–10 weeks (typical)
Operating cadence
Weekly sales review · monthly channel recalibration
02

Channel ExpansionAllegro-active seller scales to CEE + Kaufland

For

Seller already live on Allegro, with proven channel-product fit, ready to expand to Kaufland, eMAG (Romania), or Etsy.

Scope
  • Product–channel fit analysis (which SKU on which marketplace)
  • Kaufland.de + eMAG.ro account opening and listings
  • Multi-marketplace stock and price sync
  • OSS VAT threshold tracking (new country = new threshold)
  • Marketplace ad operation (Allegro Ads, Amazon Sponsored)
What you get
  • Parallel sales across 3+ marketplaces
  • Net margin visible per country in reporting
  • One operations team running multiple channels
Typical timeline
~6–8 weeks per channel (typical)
Operating cadence
Bi-weekly channel review · monthly portfolio review
03

Own Brand in EuropeFrom marketplace to DTC — Shopify + ad engine

For

Seller with proven marketplace demand, ready to sell direct via their own storefront.

Scope
  • Shopify storefront (TR + EN + PL + DE)
  • Stripe EU + EU VAT automation (storefront → invoice)
  • Meta + Google ad account structure, consent management
  • GA4 + server-side tracking + clean attribution
  • Customer service (TR + EN), returns + logistics flow
What you get
  • DTC channel independent from marketplaces
  • Direct ownership of customer data and margin
  • Marketplace + DTC together — single operation
Typical timeline
Storefront live + first ad week ~10–12 weeks (typical)
Operating cadence
Weekly CAC/ROAS review · monthly product and content rotation

Your situation different?

Tell us your product and target market — we shape the operation around you.

Plan operationinfo@senavia.pl