FAQ · FOR TURKISH SELLERS
8 most-asked questions about entering the EU.
Poland, Allegro, KSeF, GPSR, OSS VAT, and timing — direct answers to the eight practical questions Turkish sellers ask on their first call.
01Poland or Germany? Which EU country is better to set up in?
For a Turkish e-commerce seller, Poland is clearly the better choice. Three reasons: (1) Allegro is Poland's largest marketplace and selling on it is materially easier with a Polish entity. (2) Company formation cost for a Polish Sp. z o.o. is significantly lower than a German GmbH. (3) Poland-based inventory is the closest option to Germany for Amazon.de Pan-EU FBA — shipping time and cost are minimized. In short: Polish entity + Pan-EU FBA into Germany = the fastest and most cost-efficient EU entry.
02Why is Allegro so important? Should it come before Amazon.de?
Allegro is Poland's largest marketplace — roughly 50% of Polish e-commerce flows through it. In many categories it's deeper and less competitive than Amazon.de. For new sellers the entry barriers into Allegro Smart! are lower than Amazon.de, and sales volume builds faster. The practical path: open an Allegro Smart! shop in parallel with Polish Sp. z o.o. formation — first sale typically lands within 8–10 weeks. Amazon.de Pan-EU FBA activation follows right after.
03Do I really need an EU legal entity to sell in the EU?
For serious, sustained sales, yes. Without an EU entity a seller faces: Allegro accounts are hard to approve, Amazon.de Pan-EU FBA can't be activated, you must appoint a GPSR economic operator (either your own entity, or third-party for a fee), OSS VAT registration is problematic, and Stripe EU accounts don't open. The third-party VAT-representative model is technically possible but runs €6–10k annually and still doesn't clear marketplace approvals. A Polish Sp. z o.o. carries materially lower total annual cost and unblocks every obstacle.
04What is a GPSR economic operator? Why do I need one?
GPSR (General Product Safety Regulation) is the EU product-safety regulation in force since December 2024. Every consumer product sold in the EU must display the name and address of an EU-resident economic operator on the product (label, packaging, or accompanying documentation). If you're a Turkish seller without an EU entity, you can't be your own economic operator — you have to buy the service from a third party (€1–3k annually plus per-product fees). With a Polish Sp. z o.o. through Senavia, our company acts as your economic operator; no extra vendor needed.
05What is KSeF, when does it become mandatory, and how does it affect me?
KSeF (Krajowy System e-Faktur) is Poland's central e-invoicing system. For every active VAT registrant in Poland it becomes mandatory on 1 February 2026 for large taxpayers and on 1 April 2026 for everyone else. If you have a Polish entity, your B2B sales invoices (wholesale, marketplace commissions, etc.) must be issued in structured XML through KSeF. B2C sales (Allegro/Amazon to end consumers) follow a different flow — fiscal cash register or online-sales compliance. KSeF integration is included in Senavia's setup package; you don't need to source a separate accountant for it.
06What is OSS VAT, and what does it buy me?
OSS (One-Stop Shop) is the EU mechanism that removes the need to register for VAT separately in each EU member state when you sell from Poland to consumers in other EU countries. With OSS registered in Poland, your consumer sales into Germany, Romania, Czechia, France, etc. are reported in a single quarterly filing — the Polish tax authority distributes the funds. Each country has a €10k threshold, above which the destination country's VAT rate applies. Threshold monitoring and filings are run by Senavia.
07How long does the whole process take? When can I expect first sale?
Depends on your situation but a typical timeline: (1) Contract to Sp. z o.o. ~4–6 weeks (KRS registration + bank account + NIP/REGON approval). (2) Compliance stack live (OSS + GPSR + KSeF + Stripe EU) ~2 weeks. (3) Allegro Smart! shop ~2 weeks (runs in parallel). (4) Amazon.de account + Pan-EU FBA activation ~2-3 weeks. Total: contract to first order ~8–10 weeks. For more complex products (food, cosmetics, electronics) this can extend to 12–14 weeks.
08What does it cost? How is pricing structured?
Two fee types: (1) Setup fee — one-time for the Sp. z o.o., compliance stack, and marketplace launches. (2) Monthly operations fee — fixed, for day-to-day execution, filings, economic operator service, customer support, and reporting. Ad spend, 3PL fees, and marketplace commissions are passed through to you directly — we don't mark them up. Final numbers depend on your product complexity, channel count, and volume; we share a tailored quote on a 30-minute free intro call.
Question not on the list?
We'll answer it on a free 30-minute call (Turkish or English).